Magento is a feature-rich eCommerce platform offering complete flexibility and control over the look, content and functionality of an online store.

It has a growing number of extensions that can
be pluged into your store to add great new functionality


Site Management

Control multiple websites and stores from one Administration
Panel with ability to share as much or as little information as needed
Multi-Lingual
Support for localization
Support for multiple currencies
Administration Permission System Roles and Users
Web Services API for easy integration between Magento
and any third-party application
Flexible tax rate management with support for US and International markets
Fully 100% customizable design using templates
Customer Groups
One-Click Upgrades
Content Management System for Informational Pages
A/B and Multivariate Testing International Support

International Support

Multi-Lingual
Support for Multiple Currencies
Tax rate support
Includes support for WEEE/DEEE in EU
Localization
Configurable List of Allowed Countries for:
Site Registration
Shipping Destination Addresses with ability to
specify per shipping method
Billing Addresses with ability to specify per payment
method

Search Engine Optimization

100% Search Engine Friendly
Google Site Map
URL Rewrites give full control of URL’s
Meta-information for products and categories
Auto-generated Site Map for display on site
Auto-Generated Popular Search Terms Page

Marketing Promotions and Tools

Flexible Coupons (pricing rules) with ability to restrict
to stores, customer groups, time period, products,
and categories. For example: Percent Discount | Fixed
Amount Discount | Free Shipping | Buy x, get y free. |
Buy x, get y with percent or fixed amount discount |
Buy x, get free shipping on order | Buy x, get percent
discount | Buy x, get fixed amount discount.

Catalog Promotional Pricing by percentage or fixed
amount with ability to restrict to stores, categories,
products.
Free Shipping Option
Multi-Tier Pricing for quantity discounts
Bundled Products
Customer Group-specific pricing and group-specific tier pricing
Landing Page Tool for Campaigns
Search Engine Friendly URL’s
URL Rewrites
Recently Viewed Products
Recently Compared Items
New Items Promotional Tool
Up-sells in Shopping Cart
Cross-sells on product pages
Send to a Friend for all visitors, or registered users only
Send Wishlist to a Friend by Email or RSS
RSS Feeds for New Products, New Specials and New Tags
Auto-generated Site Map
Polls
Newsletter Management
A/B and Multivariate Testing